June 9, 2019
October 6, 2022
Owning a cloud kitchen in India is a thrilling endeavour, but ensuring long-term economic success requires much more than simply producing delicious cuisine. More and more, having an internet presence is crucial for your restaurant to survive as well as for company success.
The only method to expand your company is to increase brand recognition and your brand’s online impact. This is where collaborating with Indian KOLs (Key Opinion Leaders) and food bloggers may have a significant impact.
List of best food influencers in India
We’ve put together this list of the top 15 Indian food celebrities and KOLs that your restaurant should collaborate with to assist you to get started with this business growth opportunity.
Before starting the list we want to ensure our readers that the chronology has not been arranged in a proper rank. All the food influencers have proved their skills on respective platforms very consistently.
Total number of Instagram followers: 1.9M
With over one and a half million followers on Instagram, Radhi is a well-known influencer. Her areas of expertise include conscious cooking, Ayurveda, healthy living, and plant-based dishes. Her husband, a former monk and motivational speaker, Jay Shetty rose to fame as the host of the “On Purpose” podcast, which saw 64 million downloads in its first year.
Total subscribers on YouTube: 7.1M
Sanjeev Kapoor, an Indian celebrity chef, is well-known as a top food virtuoso. He rose to fame as the host of the hit TV programme Khana Khazana. Sanjeev is currently a popular YouTuber with over 6 million subscribers to his channel.
Total number of Instagram followers: 575K
His blog niche revolves around Mumbai-based food.
The website presents blog posts about the greatest restaurants and flavour-improving suggestions. You should follow him if you are from Mumbai or now reside in Mumbai. It has gradually expanded to include its own recipes for both food and drink. This page comes in at number two on the list of the best food bloggers in India.
Total number of Instagram followers: 257K
Food lovers should follow Harpal for some fantastic non-vegetarian, baked, and nutritious food dishes. The use of Punjabi Tadka in his recipes distinguishes the page as one of India’s top food blogs.
Total number of Instagram followers: 4.5M
Shipra Khanna has unquestionably established herself as one of the prominent food bloggers in India as the Masterchef India winner. In addition to having 3.6 million Instagram followers, Chef Shipra will be a star of her own show called “Tadka Mar Ke” on Tata Sky.
Total number of blog followers: 860K
You may follow Shivesh on Instagram and on his websites for Cakes & Brownies, Cookies, and Tarts, Pies, & Bars since he is the finest critic in the baking industry. On this ranking of the top Indian food bloggers, he comes in at number one.
The creator of “passionate about baking,” Deeba Rajpal, began her career as a food blogger in 2007. Since then, she has established herself as one of India’s leading chefs, recipe developers, and food influencers. She presently has 354K followers on her Instagram page in addition to 141K followers on her second Instagram page, @pabrecipes, which is a collection of all of her recipes.
Popular blogger Shagun Segan has amassed a sizable following with his articles and reviews on cuisine, travel, and other topics. He founded Eat Trip Click and is recognised as one of India’s top culinary influencers because to his multi-channel network, which also includes a comprehensive website, 261K Instagram followers, and more than 8.4K Facebook fans.
She is better known by her online handle Vegan Richa, is a cooking expert, food blogger, and the author of the #1 best-selling book on Amazon, “Vegan Richa’s Indian Kitchen.” She has a sizable following base, with 346K followers on Instagram and over 41K subscribers to her YouTube channels.
Total number of YouTube subscribers: 2.5M
The popular YouTuber and Vlogger Priyanka Tiwari is recognised for her gourmet and travel vlogs. She began her vlogging career in 2016, having been YouTube channel subscribers significantly increased when she started creating videos of traditional Rajasthani cuisine.
Total number of YouTube subscribers: 1.3M
She is a passionate cook who enjoys the kitchen. Her mother and grandmother taught her how to cook traditional dishes, and she likes to experiment with them. Her cuisine is a mix of many cooking techniques, flavours, and dishes from around the modern world. Each of her dishes is a unique culinary experience.
Total number of Instagram followers: 72K
Food blogger Archit Agarwal creates dishes that draw inspiration from many different cuisines throughout the world but also incorporate Native American flavours. His site is a compilation of delicious dishes that you may prepare on your own and are simple to duplicate.
He also enjoys photography, and his blog is a collection of investigations of some of his favourite culinary and travel adventures.
If you love to travel and eat, this culinary influencer’s Instagram feed is for you.
Total number of Instagram followers: 89.3K
The best-known salad recipes and healthy baking of another healthy food blogger in India. A recommended book by her is “The Everyday Healthy Vegetarian: Delicious Meals from the Indian Kitchen.”
Total number of Instagram followers: 111K
He is from Hyderabad, India, which is also known as the city of the Nizam and the Nawab. He became a true foodie because of his obsessive passion for biryani, which inspired him to launch his own blog to promote Hyderabad’s mouthwatering street food and finger-licking Mughal cuisine.
If you simply die for Biryani, you can follow him as well.
Natasha had to deal with serious medical issues as a result of an eating disorder, which could only be overcome by choosing healthier eating patterns. “Organic and Happy” is all about healthy foods that are both beneficial and delicious. Her Instagram profile is gradually blooming with a following of more than 72K followers.
Why should your business collaborate with a culinary influencer?
Foodie influencers are becoming crucial components of restaurant marketing in the internet age. An art form in and of itself, collaboration with influencers to reach your target audience. These partnerships can boost your brand if they combine strategy, innovation, common sense, and social media monitoring.
Foodie influencers can employ marketing strategies to advertise one-time events in addition to creating a favourable and direct impression on prospective customers to entice them to restaurants on a regular basis.
The opportunity to improve your brand’s image, give it more significance, and keep it current, as well as the capacity to quickly and successfully increase revenue, are other advantages of collaborations.
These leading Indian cuisine bloggers are gaining popularity quickly and so, if you own a restaurant and wish to reach out to more customers in less time, taking the help of these influencers is always a good idea.
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